THE CORDUROY
Provided Services:
Social Media Content
Production
Client: The Corduroy
Location: Bali, Indonesia
Credits:
DOP/Director: Efecan Efe
Art Director: Özlem Esen
Creative Director/Photographer: Gizem Çelebi
The Corduroy is a study in mood and form. Conceived by Özlem Esen as both a creative residence and an editorial space, it redefines what a living environment can express. The project began with no visual identity or digital archive. What existed was a point of view, raw and distinct, waiting to be translated into a world of its own.
Through close collaboration with Esen, we built that world through film, photography, and visual brand identity. Her art direction grounded the concept in sensual minimalism, while our creative direction shaped its cinematic rhythm. Each piece of content became an exploration of atmosphere and movement, shifting from stillness to controlled chaos.
CONTENTS
A Space Turned Into A Visual Narrative.
We interpreted The Corduroy’s aesthetic world through filmic direction, highlighting the textures, mood and creative spirit that define the space.
We interpreted The Corduroy’s aesthetic world through filmic direction, highlighting the textures, mood and creative spirit that define the space.
The Corduroy is not a typical residence or commercial venue. It is a place where fashion shoots find a distinctive backdrop, and where celebrations unfold between years of friendship. Every frame holds an attitude. The space itself becomes part of the story, revealing its character through shadow, gesture, and tone.
The outcome is a visual brand identity that lives through presence and personality. It positions The Corduroy as a living editorial piece, a place where image, architecture, and emotion coexist. The films and photographs created here do more than represent a location. They document a way of being, fluid, cinematic, and entirely self-defined.
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