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FAIRMONT HOTELS

Provided Services:
Creative Direction
Production

Client: Fairmont
Locations:
Dubai, Morocco
Fairmont The Palm
Fairmont Tazi Palace Tangier
Fairmont Rabat Sale

Credits:
DOP/Director: Efecan Efe
Creative Director/Photographer: Gizem Çelebi
Photographer: Sam Dural


From the golden lights of Dubai to the vibrant rhythm of Morocco, our collaboration with Fairmont Hotels became a journey through culture, architecture and the art of refined hospitality. Across four hotels in three cities we set out to tell stories that connect people not only to the comfort of a stay but to the essence of a place where destination and experience become one.


Every Fairmont property carries its own identity shaped by its culture and surroundings. Our creative direction focused on capturing this individuality while uniting each location under one cohesive visual language. Working with a compact and experienced production team we designed a cinematic narrative where architecture, light and atmosphere became storytellers in themselves.

CONTENTS

We Shape Cinematic Content That Connects Fairmont’s Destinations to Its Legacy of Hospitality.

We produced hospitality-driven visuals that highlight each Fairmont property’s cultural tone, architectural presence and refined sense of place.

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We produced hospitality-driven visuals that highlight each Fairmont property’s cultural tone, architectural presence and refined sense of place.

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Through destination-led storytelling and refined hospitality aesthetics we created content that lives naturally across digital platforms while maintaining timeless elegance.

Each visual reflects Fairmont’s legacy of sophistication and our shared belief that true luxury lies in authenticity.

Featured Projects

MIORI

2025 - GOCEK, TURKIYE

The final archive established a lasting creative framework for Miori’s communication. Through consistent tone, visual depth and crafted storytelling the project positioned Miori Göcek as a destination that moves at its own pace, measured, human and entirely present.

FAIRMONT HOTELS

2022 - DUBAI, MOROCCO

Through destination-led storytelling and refined hospitality aesthetics we created content that lives naturally across digital platforms while maintaining timeless elegance. 

Each visual reflects Fairmont’s legacy of sophistication and our shared belief that true luxury lies in authenticity.

ALL ACCOR

2022 - RWANDA, UAE

Every stage of the production was guided by a sense of presence and respect for place. With a boutique team and an observational approach we shaped a visual series that reflects the country’s diversity with honesty and elegance. 

The final collection showcases All Accor’s vision through Mantis Hotels; destinations where exploration, culture and genuine hospitality become a shared story.

We craft timeless visual legacies that shape how brands are remembered.

Let us tell yours.

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