Travel as a state of connection. For Eurail’s 2022–2023 campaign, we set out to translate the freedom of movement across Europe into a cinematic narrative that feels lived, not staged. The brief called for an experience that captured the real energy of travel: cities unfolding through local rhythm, moments shared between friends, and the quiet excitement of discovery.

To achieve this, we brought together an experienced creative team supported by two travel creators, Tuğçe Durak and Orçun Dalarslan. Their natural chemistry shaped the tone of the project. Instead of constructing scenes, we followed their genuine journey — from urban exploration to mountain trails and coastal escapes — capturing travel as it happens. Each location became a chapter within a continuous motion.

By positioning the creators as real travelers rather than actors, we built an environment that reflected the friendship and spontaneity Eurail wanted to communicate. The dynamic between the team and the creators allowed moments to unfold naturally, producing an authentic sense of companionship on the road.