Mest Hotel rises at the heart of Istanbul’s most storied district, positioned between the Spice Bazaar and the New Mosque. The building has carried its own voice for centuries, waiting for the right moment to be reintroduced to the world. Our task was to bring that voice forward, shaping a digital presence that connects today’s travelers with the atmosphere of a place rooted in time.

Through social media content, consultancy and full management, we developed a visual direction that highlights what makes Mest distinctive — its vantage point overlooking one of the most iconic scenes in the city. These windows became the starting point of our creative approach, guiding guests and creators to experience Istanbul from a viewpoint that belongs only to Mest.

A major part of this project was the global creator collaboration. Together with more than twenty international talents including @karl_shakur, @gaston_luna, @nataliapelaezgarcia, @limitlesssecrets, @nathalie_wanders, @thegingerwanderlust, @loic.lagarde, @lil_niki and @connormccan, we built a creator-led exposure strategy. Each creator was directed to produce visuals that reflect the hotel’s character, resulting in a broadened audience reach and increased brand visibility.