
RIXOS
Provided Services:
Production
Commercial Film
Client: Rixos
Locations: Rixos Premium Saadiyat Island
Abu Dhabi
Credit:
DOP, Director: Efecan Efe
Producer, Photographer: Gizem Çelebi
In 2022 we created a commercial piece for the property, built specifically for its social media presence and designed to emphasise the experience of Abu Dhabi’s iconic shoreline.
The narrative moves through the resort’s architecture, pools, and beachfront with a fluid pace, highlighting how the environment transforms throughout the day. Sequences were directed with a focus on rhythm and atmosphere, giving the viewer an immediate sense of place.
The island setting guided the visual direction, using open spaces, water elements, and the resort’s contemporary design to anchor the film’s identity.
CONTENTS

We Build Cinematic Hospitality Narratives for Resorts With a World to Show.
We execute high-scale ideas with disciplined direction, producing visuals that elevate luxury environments and their defining moments.


We execute high-scale ideas with disciplined direction, producing visuals that elevate luxury environments and their defining moments.

The edit follows the dynamics of digital platforms, using concise structure, strong visual cues, and a forward-driving tempo to position the resort with clarity and ambition. Each frame contributes to a broader portrait of the property as a destination defined by experience.
The final film strengthened the resort’s digital expression and expanded how Rixos Premium Saadiyat Island showcases its world to travellers seeking an elevated, immersive stay in Abu Dhabi.







