THE SOUND OF SAILS

Provided Services:
Creative Direction
Video Production
Photography
Social Media Content & Consultancy

Client: The Sound Of Sails
Location: Gocek, Türkiye

Credit:
Director/DOP: Efecan Efe
Creative Director/Photographer: Gizem Çelebi
Social Media Content/Management: Berkay Bayözen

Collaborated with:
@mucahitmuglu
@tugcedurak
@orcundalarslan
@bilgesuisik
@reme_marty
@storiesmatter

The Sound of Sails is more than a festival.

It is a drifting universe on the Turkish Riviera where sailing, music and local culture reshape what hospitality can feel like. The brand’s ambition was clear: express the energy of this world in a way that inspires people to be part of it, long before they ever step on deck.

Between 2023 and 2025, we immersed ourselves directly into the experience. We lived on board, followed the rhythm of each route and joined more than fourteen of the festival’s gatherings. This on-site presence shaped our entire creative direction. It allowed us to understand not just what happens on these journeys, but why it resonates so deeply with the people who are there.

From this insight, we crafted a storytelling system driven by emotional pacing and visual clarity. Across eleven events, we developed fifteen concepts that evolved into more than thirty films and over two hundred photographs.

Each asset explores a different dimension of the Sound of Sails world — the rise of the sails at sunrise, the friendships formed across boats, intimate live performances on deck, local dishes prepared along the coast, and the sense of freedom that comes from living to the rhythm of the sea.

Today, this archive stands as a long-lasting visual foundation for the brand’s communication.

We Build Experience-Led Storytelling for Brands That Live in Motion.

We design content that amplifies real experiences through dynamic storytelling, emotional clarity and creator-driven impact.

In the final phase of our collaboration, creators such as @mucahitmuglu, @tugcedurak, @orcundalarslan, @bilgesuisik, @reme_marty and @storiesmatter played a key role in amplifying the festival’s reach. One of the films produced with @mucahitmuglu surpassed 30M views, becoming a standout example of how strong creatives and meaningful experiences can generate real cultural impact.

Our partnership with The Sound of Sails concluded in 2025. What remains is a body of work that reflects the spirit of the festival with honesty, craft and intention — a visual world built with the belief that real experiences deserve stories that move.

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